WE DO DENIM — Confidence in every cut

In a season defined by individuality and a return to wardrobe foundations, VERO MODA reclaims denim as a symbol of everyday confidence. The launch of the new SS26 denim campaign explores how fit, wash, and feel come together to empower self-expression.

This collection brings a fresh energy to classic silhouettes, introducing new fits like baggy and barrel-leg while refining timeless favourites in clean rinses, sun-washed blues, and soft fades. The focus is on how denim moves with the wearer - across moods, moments, and seasons, offering versatility without losing character.

“At VERO MODA, denim is about more than what you wear. It’s about how you feel in it,” says Thilde Mynte, International Brand Identity Manager at VERO MODA. “This campaign is a reminder that the right fit isn’t just flattering - it’s empowering. It brings confidence, comfort and personality all in one.”

The campaign visuals reflect this mindset: styling denim as a bold foundation. Layered with soft tailoring, good basiscs, tonal contrasts and textural details. Designed to evolve from laidback mornings to standout nights.

This season’s message is simple: Denim isn’t about dressing up - it’s about feeling seen. Feeling strong. Feeling like yourself.

The VERO MODA SS26 denim collection will be available in stores and online from January 2026.

For media inquiries, please contact: Ida Marie Jessen, PR & Influencer Responsible, VERO MODA ida.jessen@bestseller.com