The Summer Essentials

Shot in Sollér, Mallorca, The Summer Essentials campaign captures a season shaped by lightness, ease and versatility. Set between sunlit streets and coastal surroundings, the campaign reflects a wardrobe designed to move effortlessly between everyday moments and summer escapes.

This collection brings together a focused edit of key summer styles, built around crisp white shapes across denim, dresses and tops. Clean silhouettes and lightweight materials create a sense of freshness, while ensuring functionality for travel, packing and warm-weather dressing.

Styling remains relaxed and intuitive, centred on lightweight layering that adds dimension without complexity. Core prints - including dots, checks and stripes - reinforce the essential nature of the collection, offering familiarity with a subtle seasonal update. Balloon trousers emerge as a key silhouette, introducing volume and a more directional shape within an otherwise easy wardrobe.

A considered balance between casual ease and refined femininity defines the collection. Elevated textures and delicate details are paired with relaxed silhouettes, creating a natural contrast that feels effortless rather than styled. This interplay reflects the overall campaign direction - where laid-back beach moments meet the rhythm of city life.