A portion of the proceeds from each bag sold will be donated to the Great Green Wall
Shaping a greener world and making sustainable choices collectively is one of VERO MODA’s main goals for 2020. Therefore, starting early 2020 VERO MODA will charge a small fee of 3 SEK per paper shopping bag in all VERO MODA stores in Europe*. In turn, a portion of the proceeds from each bag sold will be donated to the Great Green Wall – an epic greening ovement to grow 8,000 kilometres of trees across the width of Africa. With this initiative, VERO MODA aims to impact global climate change and supports to create millions of green jobs in rural Africa. By 2030, The Wall aims to have restored 100 million hectares of currently degraded land, sequester 250 million tons of carbon and create 10 million green jobs in rural areas.
A decade in and roughly 15% underway, the initiative is already bringing life back to Africa’s degraded landscapes at an unprecedented scale, providing food security, jobs and a reason to stay for the millions who live along its path.
The Wall promises to be a compelling solution to the many urgent threats not only facing the African Continent but the global community as a whole – notably climate change, drought, famine, conflict and migration.
Once complete, the Great Green Wall will be the largest living structure on the planet, three times the size of the Great Barrier Reef.