VERO MODA is BESTSELLER’s first clothing label and one of the most recognisable high-street
European fashion brands. We strive to appreciate and capture the essence of everyday
moments with an authentic, vibrant and honest style expression - appealing to every
generation. Our consumer is defined – not by age – but by lifestyle. They are a group of
individuals with their own preferences and identity.
We started with an unwavering idea to make attainable fashion that would transform
everyday wear from ordinary to modern and elevated essentials. And so, we did - yet always
evolving and finding new ways - with adaption and newness, in mind.
Since our foundation in 1987, we have been driven by a collective mindset; that our
knowledge, passion and craftsmanship must serve to provide better fashion and create a
sense of confidence and empowerment – for all.
We are a well-trusted brand that is taking a step forward into the now & next.