VERO MODA – WE DO DENIM
As the days grow shorter and the air turns crisp, VERO MODA proudly presents its Autumn/Winter denim campaign: WE DO DENIM. The campaign is a tribute to the raw, effortless edge of the season and reflects the brand’s continued commitment to delivering trend-driven fashion with a focus on fit, craftsmanship, and attitude.
This season VERO MODA invites women everywhere to step into bold silhouettes, embrace low-slung waistlines, and rediscover the full spectrum of denim. The collection brings together essential trends such as rhinestone embellishments, animal prints, utility pockets, and the return of low-rise styles. With denim-on-denim looks gaining momentum once again, the campaign speaks directly to the new mood of the season: confident, experimental, and unapologetically cool.
“It’s not just denim – it’s personal”
“We wanted to explore the depth and diversity of denim in this campaign,” says Nanna Isaksen, Brand Identity Responsible at VERO MODA. “This collection is not just about what’s trending, but how denim makes you feel. Whether it's structured, faded, oversized or fitted, denim is always personal — and we’re celebrating that in every piece.”
VERO MODA – WE DO DENIM also highlights the craftsmanship behind each style. The campaign features carefully curated flatlays and close-up visuals that showcase the quality, stitching, and textures that define the collection. From washed-out indigos to darker, structured tones, the colour palette mirrors the layered transitions of autumn.
Shot in an industrial, light-filled setting, the campaign captures the balance between softness and strength - a reflection of the season’s contrasts. The mood is grounded and elevated, relaxed and defined. It’s a space where personal expression thrives through the everyday power of denim. With the campaign, VERO MODA presents its most comprehensive denim assortment to date, offering a wide range of fits and finishes designed to suit every body and every mood. This is more than a trend. It’s a declaration.
This autumn don’t just wear denim. Own it. Layer it. Make it yours. WE DO DENIM.
Head to veromoda.com to see the full collection that launches online and in selected stores on the August 19th 2025.
For media enquiries, please contact: Ida Marie Jessen, PR & Influencer Manager, VERO MODA, ida.jessen@bestseller.com