WE DO DENIM — Denim, Defined

For the upcoming denim season, VERO MODA introduces WE DO DENIM, a campaign dedicated to the everyday power of denim. With a clear focus on fit, wash, and wearability, the collection celebrates denim as the foundation of personal style - a wardrobe essential that brings confidence, comfort, and character to every look. This season, the spotlight is on jeans in all their forms. From wide-leg and flare silhouettes to straight fits and relaxed shapes, the collection offers a fresh take on denim dressing while staying true to the timeless appeal of a great pair of jeans. Deep indigo washes, soft fades, clean blues, and lighter tones create a versatile denim wardrobe that can move across moments, moods, and seasons. At the heart of the campaign is the feeling that the right jeans can change how you carry yourself. They are familiar, but never fixed. They can feel laidback, bold, feminine, cool, or refined depending on how they are worn. WE DO DENIM explores this versatility, showing jeans as more than an everyday piece - they are a way to express identity. “With WE DO DENIM, we wanted to bring the focus back to the feeling of finding the right jeans. Denim is such a personal part of the wardrobe - it has to fit your body, your mood, and your everyday life. This campaign celebrates jeans as a source of confidence, individuality, and effortless style,” says Thilde Mynte Andersen Skovgård, International Brand Identity Manager at VERO MODA. With WE DO DENIM, VERO MODA continues to celebrate denim as a key part of modern dressing. A collection created for real moments, strong silhouettes, and the confidence that comes with finding the pair that feels like you.

The VERO MODA denim collection will be available in stores and online from August 2026.

For media inquiries, please contact: Ida Marie Jessen, PR & Influencer Responsible, VERO MODA ida.jessen@bestseller.com