MATHILDE GØHLER X VERO MODA, 2ND DROP
Beautiful statement pieces combined with a touch of calm elegance. VERO MODA is thrilled to announce the 2nd launch and collaboration with Danish fashionista and power mom, Mathilde Gøhler. Prepare for yet another trendy design drop coming September. And this time around, nothing is left to chance.
In the wake of a popular 1st drop, 31-year-old Mathilde returns for another team-up, in which she expresses her impeccable Scandi-elegance and strong aesthetic sense. The model and influencer is known for her effortless and chic style, which has earned her a reputation as a trendsetter. Over the years, Mathilde has managed to cement herself as an influential figure – with more than 1.3 million people following her on Instagram.
Mathilde’s fashion sense is often described as minimalistic and elegant. She prefers classic pieces and neutral, calm colours that can be mixed and matched to create different looks. Her style is a perfect reflection of her personality – easy, uncomplicated and calm yet sophisticated. It is exactly what has inspired the coming 2nd drop.
“Classic, cool, elegant. Those are my styling keywords. Everyday life is hectic and at times complicated enough. One’s outfit shouldn’t be. That’s at least the philosophy I live by. A goal I set for myself – I think especially after I’ve got my girls, is to learn how not to complicate things and prioritise my own, and the girls’ wellbeing.” Says the influencer.
DESIGNED FOR THE CONTEMPORARY WARDROBE – TO GO BEYOND THE SEASON
With a strong focus on style diversity, Mathilde has, together with VERO MODA, created a lineup of contemporary styles that embodies the effortless Scandi-chic look (that is extremely popular right now), as well as designed a re-interpretation of refined evening wear.
We are talking: the little black dress, the long elegant wool coat, tailoring, and long evening dresses. We are talking classic denim jeans and oversized shirts, loose suit pants, oversized blazers and tank tops. We are talking downplayed earthy nuances and bright calm tones. The list of favourites counts both statement pieces, as well as easy-to-style pieces. In qualities such as satin, wool, corduroy and tailoring fabrics - with upgraded mélange effects.
And in between all the beautifulness, we find Kenya Veneda – Mathilde’s daughter. Contributing with a curated collection of cute everyday staples for the little ones – AND styles that match mummy.
“We are glad that Mathilde returns for another collab with us at VERO MODA and this time, with her beautiful daughter. Her bubbling personality, work ethic and sense for detail, impress us all the time. This time is no exception. Her personal style and authentic content, match our brand well and we have high hopes and trust in the design-collab. We have taken her knowledge, good taste and aesthetics – and turned all that into a cool collection.” Says, Ida Marie Jessen, PR & Influencer Responsible.
The collection highlights the importance of easy styling. Getting dressed, and ready to go out the door in a few minutes, should be easy for everyone. And this is just what the collection delivers. All pieces can be mixed and matched for any occasion. This has been one of the main focuses for the influencer.
“I’ve always been interested in fashion and styling - I think it's because of the feeling clothes can give. It’s clear to see when someone feels comfortable in their clothes. It’s about choosing the right materials and designs. I intentionally lean towards comfortable materials and go for outfits that feel good and right on the body. And this is exactly what my collection radiates. For Kenya’s collection, it was really important for me that the styles didn’t look too grown up – it was important to keep that magical childish spirit.” Mathilde emphasizes.
VERSATILITY & ATTENTION TO DETAIL
Versatility, a flattering feminine fit, attention to detail and something for everyone. These are the main drivers and takeaways in Mathilde’s collection. Just think of the Scandinavian style concept of keeping it simple and styling layer-on-layer – and still offering a soft trendy edge. The colour palette stretches from calming tones in soft, warm shades such as chocolate brown, grey and beige to a mix of whites and black – nice neutrals that won't go out of fashion any time soon and tones, we see in uprise.
Mathilde presents yet another example of her good taste in materials and styling. A knit, that can be worn as a dress – reinforcing versatility. A long voluminous coat that upgrades any look. A sculptural suit with men’s inspired trousers. It is easy to notice that versatility is one of the main drivers for the collection.
All in all, this is a collection with much anticipation and excitement. Combined with VERO MODA’s expertise and strong design approach, this collection should be considered the perfect cocktail of everyday styling and evening dressing, mixed with thoughtful details.
KENYA VENEDA & MATHILDE, MATCHING
It is not only grown-ups that can wear and enjoy Mathilde’s good taste and style – the collection is also made for VERO MODA Girl, with Mathilde's daughter, Kenya Veneda as the representative. Welcome to a Mother-daughter collection, where personality is at forefront accompanied by a combination of love, presence, fun and creativity.
The result is a mother-daughter collection, that is not only stylish but also resembles the love and attachment between a mother and her child. Daughters often love the idea of dressing up or resembling their mothers – and now, our VERO MODA Girl, can! Except to see more mother-daughter collections on the catwalk.
Mathilde Gøhler & Kenya Veneda X VERO MODA offers head-to-toe looks in the same shades and with the same design details – only adjusted for the cool girl.
Keep an eye on both collections launching online at www.veromoda.com and in selected stores, on September 12th, 2023.
For further information, please contact: Ida Marie Jessen, PR & Influencer Responsible, email@example.com.