A Time for New Beginnings

As the year draws to a close, VERO MODA looks ahead to what’s next with its latest campaign, A Time for New Beginnings - a modern and tactile take on new-season dressing.

The collection explores a refined approach to everyday dressing, with a strong focus on material and texture. Featuring structured knitwear, soft suedes, lived-in denim, and crisp shirting, these pieces are designed to move effortlessly between seasons and moments.

The campaign was photographed in the iconic ARNE JACOBSEN suite at the SAS Royal Hotel in Copenhagen. A setting known for its mid-century modern design and architectural calm. The location mirrors the collection's visual identity, with muted greens, soft blues, and earthy browns aligning with the tactile and tonal palette of the styles.

“This campaign is all about easing into the season with intention,” says Thilde Mynte, International Brand & Identity Manager. “We’ve focused on timeless materials, thoughtful details, and silhouettes that feel both familiar and fresh - all styled with a sense of ease that reflects how our community really dresses.”

Whether layered for cooler days or worn as standalone pieces, the collection sets the tone for a clean slate where texture leads and personal style follows.

The collection launches in December and will be available across all VERO MODA channels and with selected retail partners.

For media inquiries, please contact: Ida Marie Jessen, PR & Influencer Responsible, VERO MODA ida.jessen@bestseller.com