A Soft Shift
VERO MODA introduces A Soft Shift. A transitional collection that captures the ease of late summer and the first signs of autumn. Designed for the everyday rhythm of dressing, the collection focuses on fluid layers, understated tones, and delicate details that elevate the essentials of the season.
The palette is muted yet refined – soft greys, warm browns, and subtle blues create a grounded foundation for a wardrobe that moves effortlessly between moments. Dresses are cinched at the waist, styled with flounces or lace accents, while shirting and separates bring in a tailored, back-to-reality element without compromising comfort.
“This campaign is about embracing change in a quiet, confident way,” says Thilde, International Brand Identity Manager at VERO MODA. “The location, the light, the calmness; it all mirrors the mood of the season and the softness at the heart of the collection. It’s about creating space for reflection, simplicity, and connection.”
Set in Stillness
Shot at a beautiful Swedish farmstead, the campaign setting mirrors the tone of the collection – grounded, peaceful and full of atmosphere. Surrounded by nature, the location feels untouched by time, offering a quiet pause between seasons. It’s a place where morning mist lingers over the fields, light filters gently through open windows, and the days unfold slowly.
The simplicity of the surroundings highlights the softness of the garments. Fabrics that move with the breeze, tones that blend into the landscape, and details that invite a closer look. Here, the collection finds its rhythm. Let the season unfold gently. One layer at a time. A Soft Shift.
Head to veromoda.com to see the full collection that launches online and in selected stores on the July 29th 2025.
For media enquiries, please contact: Ida Marie Jessen, PR & Influencer Manager, VERO MODA, ida.jessen@bestseller.com