Wear denim your own way this season with VERO MODA denim

It’s still all about the fit. It’s still about getting into denim. But this time VERO MODA wants their consumers to Own it! To own their imperfections and vulnerabilities. And most of all – to wear the feeling a pair of jeans can give you. VERO MODA Denim’s new campaign represents a different attitude, where individuality and beauty take centre stage.


Clothes change how you feel and VERO MODA’s new denim campaign, OWN IT, captures the idea that fashion is not only about style or looks. But more about freedom and having fun with whatever you feel good in. Everyone can look good and cool in denim, and more specifically - a pair of jeans.

“Nothing is more attractive and powerful than feeling strong and confident. A pair of jeans can do that. As the title reveals, Own It talks into denim belonging to everyone. Everyone can look sexy, strong and cool in a pair of jeans. The red background resembles femalehood and sensuality. We show a lot of skin and are generally just playing with femininity throughout the whole campaign. Astrid Stubkier, Brand Identity Responsible, says.

Versatility and longevity are two main pillars, at VERO MODA. They serve as a cornerstone and a constant reminder to design better and produce with purpose. It is about creating versatile clothing that stands the test of time. Garments that customers would like to keep (and wear) season after season after season. And the denim fabric speaks directly into this.


Strengthening an already wide and sharp range, VERO MODA cements their status as denim-makers, by presenting a new season carried forth by a true love for denim and originality.

Think fresh new washes, exciting silhouettes, new twists and oversized looks. Think wide, straight and loose. Think flared, mom fit and skinny. High-waisted and low. With or without stretch. Think several lines such as Girl, Tall, Petite and Curvy. It’s all there.

The mission is to highlight offerings for everyone and guide customers to find something that they feel powerful, strong and sensual in.

“Femininity and simplicity define VERO MODA Denim. Our range allows everyone to make their mark and infuse a personal touch into their different looks. Each piece becomes a building block, allowing to curate a wardrobe that speaks to individual journeys. We hope our consumers find their favourite fit and feel the difference.” Product & Buying Manager, Louise Degn Bindslev, expresses.

Head to veromoda.com to see the collection launch coming on the 23rd of January 2024. For media enquiries, please contact: Ida Maria Jessen, PR & Influencer responsible, ida.jessen@bestseller.com.