A simple idea turned into a global fashion brand when our founder, Troels Holch Povlsen, saw the name “VERO MODA” printed on a T-shirt. He thought it would make for a good women’s brand name, and ever the visionary business man, he was right.
As its very first label, VERO MODA laid the foundation for the BESTSELLER group and has since paved the way for Danish high street fashion. For more than 30 years, we have enabled women to be effortlessly dressed in style whatever the occasion. Our offering is - and always has been - truly fashionable, uncomplicated and full of spirited joy.
High street fashion made meaningful
Today, the VERO MODA brand has grown into a diverse and responsible brand house with new additions to the fashion family. With an open-minded approach we have created multiple sub brands that all carry the main brand’s DNA but each offer something different.
Fully aware of our responsibility, we constantly strive for increased sustainability. Our brand AWARE by VERO MODA consists of seasonal collections designed around gorgeous eco-friendly materials that reduce the amount of natural resources used during production. Sustainable clothing is always on our agenda.
In 2019 we launched VERO MODA Curve – a collection of plus size fashion for curvy figures. We take pride in combining an expert understanding of fashion trends with the ability to translate them into the most relevant styles – and we believe being relevant also means dressing all shapes and sizes.
The VERO MODA woman
Who is the VERO MODA woman? In reality, she is many women. Our style is feminine, effortless and joyful with an appeal to a wide range of age groups. We create refined, trend-conscious fashion made for women of all ages who want to express a unique femininity – a natural combination of sensuality and youthful freshness.
Our feminine take on women’s fashion is highly visible in categories such as dresses and skirts where details like lace, floral prints and waist belts set the tone. However, our collections offer so much more than that. VERO MODA women interpret feminine dressing in their own way and they are not afraid to add an edgy twist to their looks with items like jeans and cool leather jackets.
SS20 fashion trends
When it comes to fashion for women, acceleration is a fact of life. We always keep in step with fashion trends and deliver truly relevant fashion to real-life women. This season is no different.
Explore our new arrivals and discover the latest online fashion trends. This season it’s all about reviving nostalgic classics and interpreting them in a contemporary way. Details like checks and corduroy make a fashionable comeback alongside autumn-winter classics like jumper dresses and elegant coats.