Simply new, simply you
VERO MODA’s new campaign aims to evoke a shift. A shift away from the weight of past seasons, embracing renewal and inspiring a sense of invigoration. The colours and textures of this collection are light, simple, and easy to take in – the paint for a clear canvas.
The canvas
As we nailed the exact words on the peak of the door frame of our studio, we sought to get to the heart of the matter. What was, and has been, were no longer of interest, challenging ourselves to leave out the abundant, allowing space for newfound clarity that a new year invites. This idea was our pillar and backbone for the simplicity and ease that this collection reflects, leaving out the noise.
“We refer to our first campaign of the year as the seasonal outfit kick-off, serving as the foundation of any wardrobe. We’ve held back the abundant to levitate the effortless as we kept gravitating towards the idea of a clear canvas” says Astrid Stubkier, Brand Identity Responsible, VERO MODA. “We tell ourselves that the line is set to become more than merely clothing, but rather as a commitment and a gateway to start fresh. Therefore, we also view this campaign as a tool. A tool to reshape and renew.”.
So, what do you nail to your doorframe with your new clear canvas?
The paint
In the backdrop of a clear sheet, simplicity, and lightness set the tone for this campaign, embodying the revitalization that comes with the new year. The buoyant and weightless feel is conveyed with clear, crisp, and unified colours that distance itself from the long nights and what once was. The standout styles of this campaign are found in the subtle and feature airy textures, monochrome silhouettes, and uncomplicated building blocks for your wardrobe.
“Fashion should never feel forced. It should be approached with ease,” Astrid Stubkier says. “We deliberately opted for restraint and found that in embracing less, we discovered more - a balance that invites the wearer to express themselves effortlessly.”.
The palette and aspiration for this collection are framed and encompassed through preppy, casual knit, relaxed-fit blazers that seamlessly merge elegance and the effortless, subdued clear-cut t-shirts, maxi dresses, bright denimwear, quilted jackets, and light wool cardigans and coats.
If life is a blank canvas, we are the colours that bring it to life.
Head to veromoda.com to see the full collection that launches online and in selected stores on the 17th of December 2024.
For media enquiries, please contact: Ida Marie Jessen, PR & Influencer responsible, VERO MODA, ida.jessen@bestseller.com