The beams of light

As winter begins to loosen its hold, VERO MODA introduces The beams of light. A campaign inspired by the quiet beauty of the in-between season. It's a moment shaped by soft transitions, countryside stillness, and the first signs of spring.

Set against the quiet charm of the countryside, the campaign captures the feeling of airier days ahead. The campaign celebrates softness in both mood and material - with easy knitwear, pale checks, and layered textures that bring warmth without weight. Light filters through every detail, inviting a fresh take on everyday dressing.

This collection reflects the balance between comfort and clarity. Think transitional knits in sun-washed tones, tactile textures, and pieces that pair just as easily with boots as they do bare ankles. It’s still cosy but lighter, brighter, and more open to the season ahead.

“We wanted this campaign to feel like a breath of fresh air and lightness,” says Thilde Mynte, International Brand & Identity Manager. “It’s about clothes that meet you in the middle - between seasons, between moods - with styling that reflects the way our customer really lives, and dresses.”

Whether it's a quiet weekend away or a slow return to city life, the collection sets the tone for days that are starting to stretch. Light knits, fresh checks, and easy silhouettes mark a soft shift from the inside out.

The collection launches in February and will be available across all VERO MODA channels and selected retail partners.

For media inquiries, please contact: Ida Marie Jessen, PR & Influencer Responsible, VERO MODA ida.jessen@bestseller.com