TEXTURES OF SUMMER
Summer is officially here, and VERO MODA is proud to welcome it with a new campaign that not only celebrates a new bright season, but also takes a deep dive into summer’s amazing layers and textures. Textures that evoke a feeling, a memory, a mood. Textures that make summer, summer.
TEXTURE PLAY
Versatile and timeless but with a high trend degree. That is how VERO MODA describes the textures of summer. Right now, people are looking forward to wearing lighter materials and fabrics that radiate easiness. And inspired by nature and everything that blooms this time of year, Textures of Summer introduces this exactly. Everything summer and everything we have hoped for. These are the garments our wardrobes cannot live without!
Discover and let yourself be inspired by the new summer drop below.
“We want to inspire our customers to explore the many layers of summer, both on a physical and an emotional level. So, we’ve put a little spin on it. Textures of Summer is actually also about summer’s many different vibes and moods. It's an invitation to dive into the different textures that surround us play with different materials and create unique looks. - Astrid Stubkier, Brand Identity Responsible.
INTRODUCING SUMMER 2024
Embracing the anticipation of summer, the collection offers a wide selection of looks in different materials and shades. Light and airy linen for the warmer days, soft and crafty cotton for the cool evenings, and structured knitwear to create a cosy layer.
We are talking crochet dresses and off-shoulders. We are talking lace, satin and linen. We are talking airy denim and cut-out tops. Linen shirts and shirts. The colours range from fresh brights to earthy tones that reflect the natural palette of summer. And the prints. The prints take us from floral to stripes. From dots to paisley.
“We believe that fashion should be fun and accessible to everyone. Summer is the perfect time to play with different materials and create unique looks. We hope this collection gives our customers the opportunity to do exactly this, and feel confident all summer long.” - Astrid Stubkier, ends.
Whatever your celebration and whatever your adventure – these are the looks to wear this summer.
Head to veromoda.com to see the full spring collection that launches online and in selected stores on the 30th of May 2024. For media enquiries, please contact: Ida Maria Jessen, PR & Influencer responsible, VERO MODA, ida.jessen@bestseller.com
