A portion of the proceeds from each bag sold will be donated to the Great Green Wall
At VERO MODA, we love to create more conscious fashion choices for you to make. That’s why, in 2017, we began our plastic-free packaging journey by replacing our plastic bags with FSC-approved paper shopping bags and packaging in our stores. To further reduce the consumption of shopping bags, since 2020, our next more sustainable step has been to charge a small fee for our paper shopping bags in our stores. Together with our widely available reusable shopping bags, this helps us cut down on unnecessary waste and gives you a choice to buy a bag or bring your own.
Grow a Change: for each paper bag sold, we donate a portion of the proceeds to the Great Green Wall – an epic greening movement to grow 8,000 kilometres of trees across the width of Africa. With this initiative, VERO MODA aims to impact global climate change and supports to create millions of green jobs in rural Africa. We are proud to partner with the Great Green Wall as we continue our journey towards positive change for our planet.
A decade in and roughly 15% underway, the initiative is already bringing life back to Africa’s degraded landscapes at an unprecedented scale, providing food security, jobs and a reason to stay for the millions who live along its path.
The Wall promises to be a compelling solution to the many urgent threats not only facing the African Continent but the global community as a whole – notably climate change, drought, famine, conflict and migration.
Once complete, the Great Green Wall will be the largest living structure on the planet, three times the size of the Great Barrier Reef.