The pop-up online/offline shop concept is all about using otherwise empty retail premises as temporary shops, enabling customers to experience a new way of shopping. In store you will find styles from across the entire VERO MODA collection, a broader offer than is available in any retail space. Only a few styles will be on the rails in store, replacing the traditional way of displaying merchandise with product images spanning the walls. Coordinating QR codes offer product and pricing information, as well as easy shopping opportunities. Computers will also be set up in store so that customers can shop online for gifts for their loved ones (and themselves), with staff on hand to offer guidance, and have their purchases delivered to their door.

Access to the entire VERO MODA collection

The benefits are unmistakable: The VERO MODA online world will be utilised together with the expansive range of styles, married with a welcoming shopping experience offering guidance and calm during the hectic Christmas period.

VERO MODA’s Retail Director Henrik Matthiesen has this to say about the new concept: “There are many benefits from building new store concepts into our thinking in the way we run our business. Right now, unfortunately, a lot of shops are lying empty in Europe, and at VERO MODA, we think pop-up shops are a great way to make use of these facilities while introducing customers to our entire universe. A normal store only has room for part of the collection, but here we can show people all our designs. Also, we realise that being able to touch the clothes and talk to your friends about them is a big part of the shopping experience when you take the time to walk through the pedestrian zone, and we’ve built this element into the experience in this way. At the same time, of course, we are keen to introduce potential new customers to our online universe.”

Henrik Matthiesen emphasises that the online universe will obviously not overshadow or replace normal stores. He explains:“We love our stores and we’re very proud of them. With this new initiative, we’re merely seeking to integrate an exciting new way of giving customers a shopping experience“.

Visit the first VERO MODA pop-up online/offline shop in Aarhus.

ADDRESS: Sct. Clemens Strædet 9, DK-8000 Aarhus C

PERIOD: The pop-up shop opens its doors at 10 am on 15 November, and will be open daily through to Christmas from 10 am to 9 pm.

On Saturdays during November, the shop is open from 10 am – 7 pm, and on Saturdays in December, from 10 am – 9 pm.