#VERO MODA DENIM

A new season calls for new opportunities. New ways of thinking and doing things. And this is no exception for VERO MODA Denim. With two strong taglines: “About the fit” and “Crafting denim since 1987”, VERO MODA continues their denim voyage – and this time with an even stronger portfolio of fits and looks. And a new strong identity opens the season - a new signature.

##THE DENIM VOYAGE CONTINUES

Finding the perfect pair of jeans has become the holy grail of fashion and VERO MODA Denim caters to this philosophy by any means. This season, VERO MODA Denim is launching its best denim collection yet - taking everything to higher heights! From sophisticated, feminine and super-trendy - to casual, chic and super-trendy. All this goes hand-in-hand in the new denim collection and universe, where nothing is left to chance. From 5 new added styles and new shapes - to the right fit and wash. Everything is connected. And VERO MODA means everyone and every need, when they say everyone deserves the perfect denim experience. “The keywords are femininity, simplicity and all-including. And the mindset is simple – we never compromise on details, quality, or trends. With denim's popularity growing, we're taking things to the next level – the new collection and look are a testimony of this. We set out to cover all denim needs, while making sure that we leave no cravings unsatisfied. The new collection delivers an extensive selection of brand-new denim styles that will see you through the season.”

• Louise Degn Bindslev, Product & Buying Manager, says.

But this is not only about availability and extended sizes. Infused with fresh notes of edge, durability and freshness, VERO MODA’s denim identity, has got a makeover, an update. The intention is to create confidence and inspire self-expression and personality, even in the smallest details. Welcome to a solid array of dreamy denim for all, and a new look and feel. “While we remain committed to a classic denim expression, we also know it’s time for a new touch. A new signature. Our whole team has been working hard to come up with something that embodies the product. Something that is truly us. And we build the denim identity knowing that everyone has a story to tell. The new identity embodies the sentiment, mood, and feelings of our communities. It tells their stories. We still do denim, but we are just turning things up.”

• Thilde Mynte Skovgård, emphasizes.

##AND IT’S STILL ALL ABOUT THE FIT

More bodies. More sizes more lengths. More styles. From slim, skinny and straight to flared, loose and wide. From iconic whites and blue washes to reinterpreted ones. From super-stretch and regular to high-waisted and low. We do it all. The category is denim. The identity is brushed up and new. But it’s still really all about the fit. No codes. No secrets. No nonsense. No nothing. Just the fit. ABOUT THE FIT captures the idea that we all have one thing in common regardless of how different we might be. If the fit isn’t right; the jeans aren’t perfect. The right fit equals the perfect pair of jeans. Flared, slim or straight. Wide, loose or mom fit “Jeans are the number 1 staple for a lot of people and probably our most representative item. There’s nothing like a perfect pair in rigid or comfortable stretch and our new range is designed to move with you no matter what you do. We hope our customers find their favourite fit and feel the difference.”

• Says, Louise.

Head to veromoda.com to experience the whole denim universe unfolded.

For media enquiries, please contact: Ida Maria Jessen, PR & Influencer responsible, VERO MODA, ida.jessen@bestseller.com