VERO MODA reimagines the new season shift with a perfect lineup of must-haves
How difficult should trans-seasonal dressing be? Not at all if you ask VERO MODA. This season they welcome a curated, all-loving and bright collection of timeless staples and wardrobe wonders. Think minimalism, simplicity and relaxed femininity.
Welcome to The Seasonal Shift.
A SHIFT ON THE WAY
The winter days have forced us to wrap up in knits and warm coats. Battling the cold in style. But now brighter days are ahead of us, and we all look forward with excitement and optimism to the light. For pre-spring 2024 the look is minimalistic and detailed. The silhouette is timeless and classic. The colour palette is easy, with transitional tones.
Giving a nod to the popular ‘quiet luxury’ trend, The Seasonal Shift presents less formal pieces with a contemporary twist that matches different occasions, perfectly. Think timeless yet edgy looks, that capture today’s concept of femininity and represent the modern, confident woman. And it is all about celebrating a ‘new coming.’
“The combination of craftsmanship and longevity are defining features in the collection. A lineup that radiates femininity, calmness and confidence. And especially the light plays a crucial role. We used it to evoke a feeling of warmth, newness and optimism. A guiding thread that is weaved into the clothing and throughout the entire campaign.” Astrid Stubkier, Brand Identity Responsible, says.
LONGEVITY AS A GUIDING PRINCIPLE
Staying attentive to the consumer’s dynamic tastes and preferences is a key aspect at VERO MODA. That is why longevity serves as a cornerstone and a constant reminder to design better and produce with purpose. It is about creating versatile clothing that stands the test of time. Garments that consumers would like to keep (and wear) season after season after season.
Today more and more are seeking fashion choices that can be worn for multiple occasions, last for a long time and provide value for their money. VERO MODA’s range presents versatile wardrobe staples that allow any woman to practise her style, no matter where life takes her.
The Seasonal Shift launches online on 23rd January 2024, and in selected VERO MODA stores on 1st February. For media enquiries, please contact: Ida Maria Jessen, PR & Influencer Responsible, VERO MODA, ida.jessen@bestseller.com.
