History
The Story
A simple idea to create top quality clothing reflecting the
latest fashion trends at affordable prices was the start signal for
one of Europe's largest clothing brands for young women - Vero
Moda. The idea was the inspiration of Troels Holch Povlsen, who
started the business behind the label in 1987, and Vero Moda was
one of the first brands in the Bestseller family to be
created.
It quickly became clear that the brand was here to stay, and Vero
Moda's healthy and successful start provided a solid foundation for
the continuing expansion and success of the brand. Since its
inception in 1989, Vero Moda has become synonymous with
contemporary fashion and designs desired by young women throughout
the world.
In 1998, Vero Moda had a staff of 15 and the brand was represented
in three countries. In 2009, Vero Moda's products were available in
45 countries and a staff of 170 individuals worked at the company's
headquarters in Brande, with an additional ever-increasing number
of employees across the globe and 75 external sales
representatives.
Vero Moda boasts a powerful position in the Scandinavian market
which, along with Germany, China, and the Netherlands, has most of
the brand's outlets. Vero Moda is also strongly represented in
southern and central Europe and the Middle East. More recent
markets include France, the UK, and Canada. Each market is a
valuable sales platform, enabling the company to ensure continuous
and positive brand development. Dynamic growth and the conquering
of new markets, combined with persistent and loyal work in
established markets, continues to guarantee the overall growth and
success of Vero Moda.
